The line from its 45th St. and 6th Ave location was a good 10 people deep, and they had only been open for 20 minutes. Although I had already looked at their menu online, I was intrigued by their goodies on display in the window of the truck, like their cupcake cone or their peanut-butter sandwich cookies. Waiting in the humidity, I observed as the people in front of me bought cookies by the dozens. But wait, these cookies were tiny, and they cost roughly $1.25-$3 each!! One particularly popular cookie was the "lemon drop," and it was literally a 1/5 inch thick, 3-inch diameter cookie with a light layer of frosting and sparsely scattered sprinkles. Those were going for $1.75 each. o_O After laying down their $25+ purchases for their small bag of brownies and cookies, people walked away with huge smiles on their faces. As my turn quickly approached, I made impulse decisions on what I wanted to try, and I settled on a Mint Chocolate Trucker and a Peanut Butter Chocolate-Creme Sandwich Cookie. The total came out to $3.75, and I cringed a little when I walked away with my tiny, tiny cookies and my slightly thinner wallet.
I waited until I got back to my office to try these. As soon as I bit into the PB cookie, everything crumbled and fell apart. A few nibbles into it, I got a headache from the overdose of sugar. As for the mint chocolate chipper: it was nice and soft, but worth the $1.75? Hardly.
Now, call me strange, but I started to get really angry. Hear me out on this...
I don't understand why people were shelling out big bucks for cookies that were 1) really really expensive given their size and 2) weren't even that good. They would wait in line for 20 minutes and drool over them in line with their friends and talk about how "delicious" that lemon drop cookie looks when in reality those baked goods weren't any better than Subway cookies (which are 3 for $1.29, mind you). Is it because these came out of a truck? Shoot, give me a car and I'll sell cupcakes out of my "Cupcake Cruiser."
I just don't get it... Seriously, $2 for a cookie? I could make a batch of cookies with the money I spent on two cookies.
Okay, I digress...
The point is.... I think I'm angry because I feel the injustice. People are getting ripped off!
Or maybe, I'm angry because I'm envious. I envy the fact that they can rip people off with bad baked goods when all this time I feel like I could feed people so much better, and still make the same amount of $ treats truck makes... It made me envious to see people walking away so happily with their crappy expensive baked goods, because deep in my heart, I wish I was the one that made them that happy.
Yargh. treats truck... *shakes fist in air*

